Me, Only Better...Personal Branding

I was cruising on this site Scribd.  They just launched a Beta version of their store, it allows anyone to upload and sell their works.  Talk about an audience, doesn't hurt that they are one of the more popular sites on the web with 60 million unique users.  I'm always looking for ways to market my books. I noticed many authors were offering free excerpts of their works as opposed to just selling it (Scirbd offers 80% to sellers).  I came across an interesting read, Me 2.0: Build a Powerful Brand to Achieve Career Success.  While it seems to target Gen Y job seekers, I think the same info can be use for those with a more entrepreneurial spirit. Check it out here. Me 2.0: Build a Powerful Brand to Achieve Career Success